Run The Jewels have unveiled a music video for their latest single, Ooh LA LA.
Shot a few weeks before the COVID-19 pandemic and stay-at-home orders were put into place, the video shows a money-filled party in the streets and features cameos by Greg Nice, DJ Premier, and Zack De La Rocha.
‘We shot this video only a few weeks before the pandemic hit with no clue as to what the future held,’ the hip hop duo said in a statement. ‘The fact that we got the chance to do it is damn near miraculous in hindsight. In conceptualizing the video with our friends Brian and Vanessa Beletic we imagined the world on the day that the age old struggle of class was finally over. A day that humanity, empathy, and community were victorious over the forces that would separate us based on arbitrary systems created by man. This video is a fantasy of waking up on a day that there is no monetary system, no dividing line, no false construct to tell our fellow man that they are less or more than anyone else. Not that people are without but that the whole meaning of money has vanished. That we have somehow solved our self created caste system and can now start fresh with love, hope and celebration. It’s a dream of humanity’s V-DAY… and the party we know would pop off.’
The track is taken from Run The Jewel’s yet-to-be-announced fourth album, which is due for release later this year. Check out the video for Ooh LA LA below.
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