From the official Brian May Website.
In celebration of five decades in music, one of the world’s most iconic bands, Queen, will feature in a dedicated experiential pop-up shop on Carnaby Street opening later this month.
The Shop, ‘Queen The Greatest’ will open on Tuesday 28th September 2021 until January 2022 with a line-up of limited edition music releases, exciting fashion collaborations and lifestyle products with weekly new product drops and events. Each month will have a theme; Music, Art & Design and Magic, with visual installations that act as storytelling from each of Queen’s historic 5 decades.
The ‘Queen The Greatest’ store will take visitors on a journey over 2 floors, from 70s thrift store (Freddie and Roger had a stall in Kensington Market), 80s iconic live performances and tours, 90s record store, 00s DVD homage through to 2010s tech concepts.
The new store, created in partnership with Bravado, Universal Music Group’s merchandise and brand management company, features all of the hallmarks of the band. The store includes an exciting apparel collection including exclusive collaborations from a host of fashion brands including Champion, Wrangler and Johnny Hoxton jewellery.
The Champion collection features unisex T-shirts and sweatshirts, with a nod to the fashion brand’s heritage. Denim pieces from Wrangler, some adorned with iconic song titles, sit alongside solid gold and silver jewellery from British jewellery designer Jonny Hoxton, known for his tongue in cheek jewellery that fill the sweet spot between traditional craftsmanship and underground pop culture.
The proceeds from an exclusive Freddie Mercury T-shirt will go to the Mercury Phoenix Trust. The charity was founded by Brian May, Roger Taylor and Jim Beach in memory of Freddie Mercury and raises vital funds and awareness for HIV/Aids.
MUSIC MONTH – OCTOBER
The band’s continuing album and single releases will be a big part of the shop’s pulse. Limited edition music will be available to buy throughout music month with drops every week including a limited edition of a Greatest Hits vinyl, exclusive to the store, as well as both current and new solo releases from Brian May and Roger Taylor.
ART & DESIGN MONTH – NOVEMBER
Showcasing a line up of collaborative partners including Japanese designer Tokolo, a limited-edition bear from Steiff and a first viewing of a soon to be released pinball machine.
MAGIC MONTH – DECEMBER
Fusing the magic of 5 decades of Queen with the magic of Christmas. Product includes Rubix Cube, Christmas jumpers, cards, wrapping paper and accessories.
The store will feature screens showing archive Queen performances and Instagrammable moments that fans won’t want to miss. For those unable to travel to the store, a selection of items including the vinyls will be available online at: queenonlinestore.com/The-Greatest-Pop-Up-Store
Queen said: “We are pleased to collaborate with Bravado on this project, which will be an exciting experience for everyone to come to London and enjoy. Carnaby Street was the perfect spot for the store to celebrate 5 decades.”
David Boyne, MD, Bravado said: “We are delighted to announce this innovative partnership with Queen. The project will add another cultural moment to their rich legacy and will be a destination for fans to immerse themselves in the music, style and spirit of one of the world’s most iconic and beloved bands.”
Queen The Greatest – 57 Carnaby Street, London, W1
28th September 2021 – January 2022
Monday – Saturday: 11am – 7pm / Sunday: 12pm – 6pm
https://www.youtube.com/watch?v=YPA7mhT3AAY
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- Queen - Greatest Hits - 1st - EX - UK - vinyl LP - £35.00, $46.90, €40.60 (Back In Stock) (arrived 04-Jun-2026 16:00)
on June 5, 2026 at 9:11 amQUEEN Greatest Hits (1981 UK first press 17-track LP compiling their much loved hits including Bohemian Rhapsody, Another One Bites The Dust, Killer Queen, Don't Stop Me Now, Somebody To Love, We Will Rock You & the lost masterpiece 'Save Me'.Comes housed in the original non-barcoded picture sleeve with the illustrated credits inner detailing the background info for each track. The glossy sleeve is Excellent with little shelf wear & the vinyl is clean & in Excellent condition withminimal play EMTV30)
- Queen - It's A Hard Life - Dutch - 7" vinyl - £12.00, $16.08, €13.92 (Back In Stock) (arrived 03-Jun-2026 16:00)
on June 5, 2026 at 9:11 amQUEEN It's A Hard Life (1984 Dutch wide centre 7" vinyl single, also including Is This The World We Created, housed in a thin paper picture sleeve. The record has been stored in a PVC sleeve, resulting in a slight misted surface appearancedue to off-gassing. On play-testing, this is just cosmetic and plays through with just the odd light crackle, the sleeve has just light general age wear, overall an Excellent example)
- Queen - No Me Pares Ahora - Argentinean - 7" vinyl - £25.00, $33.50, €29.00 (Back In Stock) (arrived 03-Jun-2026 16:00)
on June 5, 2026 at 9:11 amQUEEN No Me Pares Ahora (Rare 1979 Argentinean solid centre 7" vinyl single for Don't Stop Me Now, on the cream & red EMI label, also including En Solo Siete Dias (In Only Seven Days), housed in a plain die-cut paper sleeve. Both labels are very clean and the vinyl displays minimal signs of play)
- Queen - Greatest Hits - 1st - EX - UK - vinyl LP - £35.00, $46.90, €40.60 (New Item) (arrived 03-Jun-2026 11:37)on June 5, 2026 at 9:11 am
QUEEN Greatest Hits (1981 UK first press 17-track LP compiling their much loved hits including Bohemian Rhapsody, Another One Bites The Dust, Killer Queen, Don't Stop Me Now, Somebody To Love, We Will Rock You & the lost masterpiece 'Save Me'.Comes housed in the original non-barcoded picture sleeve with the illustrated credits inner detailing the background info for each track. The glossy sleeve is Excellent with little shelf wear & the vinyl is clean & in Excellent condition withminimal play EMTV30)
- Queen - It's A Hard Life - Dutch - 7" vinyl - £12.00, $16.08, €13.92 (New Item) (arrived 02-Jun-2026 16:48)on June 5, 2026 at 9:11 am
QUEEN It's A Hard Life (1984 Dutch wide centre 7" vinyl single, also including Is This The World We Created, housed in a thin paper picture sleeve. The record has been stored in a PVC sleeve, resulting in a slight misted surface appearancedue to off-gassing. On play-testing, this is just cosmetic and plays through with just the odd light crackle, the sleeve has just light general age wear, overall an Excellent example)
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