Queen Immersive Store To Open On Carnaby Street

From the official Brian May Website.

In celebration of five decades in music, one of the world’s most iconic bands, Queen, will feature in a dedicated experiential pop-up shop on Carnaby Street opening later this month.

The Shop, ‘Queen The Greatest’ will open on Tuesday 28th September 2021 until January 2022 with a line-up of limited edition music releases, exciting fashion collaborations and lifestyle products with weekly new product drops and events. Each month will have a theme; Music, Art & Design and Magic, with visual installations that act as storytelling from each of Queen’s historic 5 decades.

The ‘Queen The Greatest’ store will take visitors on a journey over 2 floors, from 70s thrift store (Freddie and Roger had a stall in Kensington Market), 80s iconic live performances and tours, 90s record store, 00s DVD homage through to 2010s tech concepts.

The new store, created in partnership with Bravado, Universal Music Group’s merchandise and brand management company, features all of the hallmarks of the band. The store includes an exciting apparel collection including exclusive collaborations from a host of fashion brands including Champion, Wrangler and Johnny Hoxton jewellery.

The Champion collection features unisex T-shirts and sweatshirts, with a nod to the fashion brand’s heritage. Denim pieces from Wrangler, some adorned with iconic song titles, sit alongside solid gold and silver jewellery from British jewellery designer Jonny Hoxton, known for his tongue in cheek jewellery that fill the sweet spot between traditional craftsmanship and underground pop culture.

The proceeds from an exclusive Freddie Mercury T-shirt will go to the Mercury Phoenix Trust. The charity was founded by Brian May, Roger Taylor and Jim Beach in memory of Freddie Mercury and raises vital funds and awareness for HIV/Aids.

MUSIC MONTH – OCTOBER

The band’s continuing album and single releases will be a big part of the shop’s pulse. Limited edition music will be available to buy throughout music month with drops every week including a limited edition of a Greatest Hits vinyl, exclusive to the store, as well as both current and new solo releases from Brian May and Roger Taylor.

ART & DESIGN MONTH – NOVEMBER

Showcasing a line up of collaborative partners including Japanese designer Tokolo, a limited-edition bear from Steiff and a first viewing of a soon to be released pinball machine.

MAGIC MONTH – DECEMBER

Fusing the magic of 5 decades of Queen with the magic of Christmas. Product includes Rubix Cube, Christmas jumpers, cards, wrapping paper and accessories.

The store will feature screens showing archive Queen performances and Instagrammable moments that fans won’t want to miss. For those unable to travel to the store, a selection of items including the vinyls will be available online at: queenonlinestore.com/The-Greatest-Pop-Up-Store

Queen said: “We are pleased to collaborate with Bravado on this project, which will be an exciting experience for everyone to come to London and enjoy. Carnaby Street was the perfect spot for the store to celebrate 5 decades.”

David Boyne, MD, Bravado said: “We are delighted to announce this innovative partnership with Queen. The project will add another cultural moment to their rich legacy and will be a destination for fans to immerse themselves in the music, style and spirit of one of the world’s most iconic and beloved bands.”

Queen The Greatest – 57 Carnaby Street, London, W1
28th September 2021 – January 2022
Monday – Saturday: 11am – 7pm / Sunday: 12pm – 6pm

Explore eil.com & 991.com sister – the world’s best online store for rare, collectable & out of print Vinyl Records, CDs & Music memorabilia since 1987.

EIL.COM Favourite Music Update Rare CDs, CD Singles, Rare Records, Vinyl Records, Albums and Music

  • Queen - Live Killers - VG - UK - 2-LP vinyl set - £18.00, $24.48, €21.60 (New Item) (arrived 18-Jan-2022 16:47)
    on January 19, 2022 at 4:20 am

    QUEEN Live Killers (1979 UK 22-track double LP, featuring a brilliant collection of tracks recorded live during the European leg of Queen's 'Jazz' world tour between January & March 1979. The gatefold picture sleeve shows a little scuffing especually to edges with some ringwear and comes complete with the green & red narrative inners, whilst the vinyl is clean & grades EX- with only a few faint hairlines not affecting play EMSP330)

  • Queen - Jazz - 1st + Poster - VG - UK - vinyl LP - £35.00, $47.60, €42.00 (Back In Stock) (arrived 06-Jan-2022 08:10)
    on January 19, 2022 at 4:20 am

    QUEEN Jazz (1978 UK 13-track LP, including the singles Bicycle Race, Fat Bottomed Girls & Don't Stop Me Now; within an embossed gatefold sleeve, round-cornered laminated inner & the 'nude bicycle race' fold-out poster. The sleeve [VG+] displays some light shelf/edge wear, the inner has no splits & the poster, although no longer attached to the sleeve, has not been displayed. The labels on both sides remain clean & the vinyl is Excellent with just a few light surface hairlines indicating minimum play - nice copy of this all time classic rock staple EMA788)

  • Queen - A Kind Of Magic - VG - UK - vinyl LP - £15.00, $20.40, €18.00 (New Item) (arrived 03-Jan-2022 08:24)
    on January 19, 2022 at 4:20 am

    QUEEN A Kind Of Magic (1986 UK 9-track LP, the eleventh studio album featuring the singles Who Wants To Live Forever, A Kind of Magic, Princes Of The Universe & One Vision, complete with illustrated lyric inner, gatefold picture sleeve. The sleeve & vinyl grade VG with some notable edge wear & faint paper hairline scuffs on the vinyl to show play EU3509)

  • Queen - The Queen Studio Collection - Coloured Vinyl - UK - vinyl box set - £499.99, $679.99, €599.99 (Back In Stock) (arrived 03-Jan-2022 13:31)
    on January 19, 2022 at 4:20 am

    QUEEN The Queen Studio Collection (2021 UK/EU Deluxe Edition Box Set comprising all fifteen studio albums pressed on 180-gram Coloured Vinyl, originally released in 2015 and digitally remastered at Abbey Road Studios from the original master tapes. Each record is housed inside its own picture sleeve and collected inside a gold-coloured box with a flip-open lid, and a black outer slipcase with gold titles and logo. Complete with a lavishly illustrated 108-page hardbackbook featuring an introduction to each album, quotes from the band and rare photographs & memorabilia from the Queen Archive. Sealed inside its original brown card shipping carton) See 'MORE INFO' for details about each album. Full tracklisting available upon request

  • Queen - A Night At The Opera - 1st - VG - UK - vinyl LP - £35.00, $47.60, €42.00 (New Item) (arrived 05-Jan-2022 10:47)
    on January 19, 2022 at 4:20 am

    QUEEN A Night At The Opera (1975 UK first press 12-track LP with picture labels, including Bohemian Rhapsody & You're My Best Friend. Comes housed in the original embossed gatefold picture sleeve with illustrated inner. The cover grades Very Good [split to edge of inner] with some discolouration & general storage wear, whilst the vinyl remains in Excellent condition with a few minor signs of play EMTC103)

Be the first to comment

We want your comments please!