Queen Immersive Store To Open On Carnaby Street

From the official Brian May Website.

In celebration of five decades in music, one of the world’s most iconic bands, Queen, will feature in a dedicated experiential pop-up shop on Carnaby Street opening later this month.

The Shop, ‘Queen The Greatest’ will open on Tuesday 28th September 2021 until January 2022 with a line-up of limited edition music releases, exciting fashion collaborations and lifestyle products with weekly new product drops and events. Each month will have a theme; Music, Art & Design and Magic, with visual installations that act as storytelling from each of Queen’s historic 5 decades.

The ‘Queen The Greatest’ store will take visitors on a journey over 2 floors, from 70s thrift store (Freddie and Roger had a stall in Kensington Market), 80s iconic live performances and tours, 90s record store, 00s DVD homage through to 2010s tech concepts.

The new store, created in partnership with Bravado, Universal Music Group’s merchandise and brand management company, features all of the hallmarks of the band. The store includes an exciting apparel collection including exclusive collaborations from a host of fashion brands including Champion, Wrangler and Johnny Hoxton jewellery.

The Champion collection features unisex T-shirts and sweatshirts, with a nod to the fashion brand’s heritage. Denim pieces from Wrangler, some adorned with iconic song titles, sit alongside solid gold and silver jewellery from British jewellery designer Jonny Hoxton, known for his tongue in cheek jewellery that fill the sweet spot between traditional craftsmanship and underground pop culture.

The proceeds from an exclusive Freddie Mercury T-shirt will go to the Mercury Phoenix Trust. The charity was founded by Brian May, Roger Taylor and Jim Beach in memory of Freddie Mercury and raises vital funds and awareness for HIV/Aids.

MUSIC MONTH – OCTOBER

The band’s continuing album and single releases will be a big part of the shop’s pulse. Limited edition music will be available to buy throughout music month with drops every week including a limited edition of a Greatest Hits vinyl, exclusive to the store, as well as both current and new solo releases from Brian May and Roger Taylor.

ART & DESIGN MONTH – NOVEMBER

Showcasing a line up of collaborative partners including Japanese designer Tokolo, a limited-edition bear from Steiff and a first viewing of a soon to be released pinball machine.

MAGIC MONTH – DECEMBER

Fusing the magic of 5 decades of Queen with the magic of Christmas. Product includes Rubix Cube, Christmas jumpers, cards, wrapping paper and accessories.

The store will feature screens showing archive Queen performances and Instagrammable moments that fans won’t want to miss. For those unable to travel to the store, a selection of items including the vinyls will be available online at: queenonlinestore.com/The-Greatest-Pop-Up-Store

Queen said: “We are pleased to collaborate with Bravado on this project, which will be an exciting experience for everyone to come to London and enjoy. Carnaby Street was the perfect spot for the store to celebrate 5 decades.”

David Boyne, MD, Bravado said: “We are delighted to announce this innovative partnership with Queen. The project will add another cultural moment to their rich legacy and will be a destination for fans to immerse themselves in the music, style and spirit of one of the world’s most iconic and beloved bands.”

Queen The Greatest – 57 Carnaby Street, London, W1
28th September 2021 – January 2022
Monday – Saturday: 11am – 7pm / Sunday: 12pm – 6pm

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  • Queen - A Day At The Races - 180gm + Stickered - UK - vinyl LP - £125.00, $152.50, €147.50 (New Item) (arrived 17-Jan-2025 18:00)
    on January 18, 2025 at 5:06 am

    QUEEN A Day At The Races (Limited Edition 1999 UK 10-track LP pressed on 180gram Virgin Vinyl as part of The Millennium Vinyl Collection, an all analogue cutting from the analogue master tapes, first released in 1976. Comes housed in adeluxe gatefold picture sleeve with the printed inner. The packaging & the vinyl is near 'as new', still in the hype stickered PVC dust jacket)

  • Queen - Sheer Heart Attack - 1st - VG - UK - vinyl LP - £20.00, $24.40, €23.60 (New Item) (arrived 17-Jan-2025 10:01)
    on January 18, 2025 at 5:06 am

    QUEEN Sheer Heart Attack (1974 UK first issue 13-track vinyl LP, their marvellous third studio album including Stone Cold Crazy, Now I'm Here, Killer Queen & Brighton Rock, fully laminated picture sleeve complete with the lyric inner which displays angle-cut corners and the trident logo with the 'G&L' credit printed below. The sleeve shows some general storage wear, the inner is split on the bottom edge with some edge wear and the vinyl is VG+ with some minor evidence of play EMC3061)

  • Queen - The Game - 1st - EX - UK - vinyl LP - £20.00, $24.40, €23.60 (New Item) (arrived 14-Jan-2025 18:00)
    on January 18, 2025 at 5:06 am

    QUEEN The Game (1980 UK first press 10-track LP, including the hit singles Another One Bites The & Dust Crazy Little Thing Called Love, complete with illustrated lyric inner, silver metallicised picture sleeve. The sleeve shows some signs of wear with a small tear to the opening edge, whilst the vinyl is Excellent with minor signs of play. This is a difficult sleeve to photograph/scan & always looks much worse in the images than it actually is, so don't panic! EMA795)

  • Queen - Hot Space - EX - UK - vinyl LP - £15.00, $18.30, €17.70 (Back In Stock) (arrived 15-Jan-2025 16:16)
    on January 18, 2025 at 5:06 am

    QUEEN Hot Space (1982 UK 11-track vinyl LP, including Under Pressure with David Bowie, Staying Power, Body Language & Las Palabras De Amor. The glossy picture sleeve displays just a little general wear but comes with its illustrated lyric inner and the vinyl remains in Excellent condition EMA797)

  • Queen - Kizuna + Bonus PVC Folder - Japanese - 2-LP vinyl set - £69.99, $85.39, €82.59 (New Item) (arrived 16-Jan-2025 12:59)
    on January 18, 2025 at 5:06 am

    QUEEN Kizuna (2024 Japanese Tower Records exclusive limited edition 16-track double album 2-LP pressed on 180-gram heavyweight black, half-speed mastered by Miles Showell at Abbey Road Studios. Kizuna compiles tracks recorded live in concert between 1979 and 1986, as voted for by Japanese fans. Housed inside a gatefold picture sleeve with English lyric printed inners, Japanese lyric insert and exclusive obi-strip. This edition also includes an official 'Not For Sale' custom printed multi-purpose 12" x 8½" PVC folder, available exclusively from Tower Records stores in Japan!) ***Limited to only 2000 copies***

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