Before a record gets an official release white label promotional copies are often distributed to radio stations, DJ’s and music industry employees. NB* ‘Test Pressings’ are often grouped with white labels, as the name suggests these are used to test a record before manufacture and not for promotional purposes. Test Pressings are highly prized as they are made in even smaller quantities than promos.
Who Makes Them?
They are produced by both the major record labels and the independents, in some cases they are self made by upcoming bands/artists looking for a means to promote themselves.
What Do They Look Like?
As the name suggests they tend to be sent out in an unfinished state, often with plain white custom stamped labels and promo marked/plain sleeves.
Why Do We Like Them?
For the record collector the chance to own an extremely limited release by their favourite artist/band with different artwork and, in some cases, different mixes or even tracks to the official release, not only make them highly desirable but, choose well, and you’ve bagged yourself an instant collector’s item too!
Here’s our current Top 5 favourites, to see full list click here
Rare and original Grand Royal 1998 UK Promotional only billboard poster. Replicating the sardine can image from the album cover, this example measures 60″ x 40″ in size, and has never been glued to a billboard, remaining also free of pinholes and tears etc. A fabulous poster for framing and […]
Hot-footing it into Eil Towers this week has been a superb collection of library LPs from some of the genre’s leading labels; Studio G, KPM and Music De Wolfe. “Mummy, what’s a library record?” Library records were a response to a growing need from television and theatre for music […]
Ever see a movie where the protagonist wasn’t born, or the USSR won the Cold War, and the alternate future is different from the present day? Think back to Doc Brown using a chalkboard to draw tangential, alternate futures for Marty McFly inBack to the Future. Well, imagine if vinyl […]