Before a record gets an official release white label promotional copies are often distributed to radio stations, DJ’s and music industry employees. NB* ‘Test Pressings’ are often grouped with white labels, as the name suggests these are used to test a record before manufacture and not for promotional purposes. Test Pressings are highly prized as they are made in even smaller quantities than promos.
Who Makes Them?
They are produced by both the major record labels and the independents, in some cases they are self made by upcoming bands/artists looking for a means to promote themselves.
What Do They Look Like?
As the name suggests they tend to be sent out in an unfinished state, often with plain white custom stamped labels and promo marked/plain sleeves.
Why Do We Like Them?
For the record collector the chance to own an extremely limited release by their favourite artist/band with different artwork and, in some cases, different mixes or even tracks to the official release, not only make them highly desirable but, choose well, and you’ve bagged yourself an instant collector’s item too!
Here’s our current Top 5 favourites, to see full list click here
A Top 41 run-down of sought-after picture discs, doggedly compiled and annotated by Tim Naylor The bane of audiophiles everywhere but beloved by many collectors, picture discs have been around since the 20s, utilising a variety of materials including plastic, wax, cardboard and aluminium. But it wasn’t until the modern […]
With a brand new mini album out today from the man that was recently voted number 8 in Classic Prog magazines greatest prog artists of all time, we thought we’d celebrate with our current Top 3 Steven Wilson/Porcupine Tree items in stock, to see more click here […]
…..Columbia Records started the first mass production of the 33-RPM long player. The new format could contain a maximum of 23 minutes of music per side versus the three minutes that could be squeezed on to a 78 RPM disc. From Wired 1948: Columbia Records puts the needle down on […]