Before a record gets an official release white label promotional copies are often distributed to radio stations, DJ’s and music industry employees. NB* ‘Test Pressings’ are often grouped with white labels, as the name suggests these are used to test a record before manufacture and not for promotional purposes. Test Pressings are highly prized as they are made in even smaller quantities than promos.
Who Makes Them?
They are produced by both the major record labels and the independents, in some cases they are self made by upcoming bands/artists looking for a means to promote themselves.
What Do They Look Like?
As the name suggests they tend to be sent out in an unfinished state, often with plain white custom stamped labels and promo marked/plain sleeves.
Why Do We Like Them?
For the record collector the chance to own an extremely limited release by their favourite artist/band with different artwork and, in some cases, different mixes or even tracks to the official release, not only make them highly desirable but, choose well, and you’ve bagged yourself an instant collector’s item too!
Here’s our current Top 5 favourites, to see full list click here
From Loudersound. Footwear brand Dr. Martens have hooked up with Black Sabbath to produce two pairs of unique footwear. “Before there was metal, there was Black Sabbath,” proclaim the Wollaston-based cobblers. “It’s been 50 years since their […]
From Loudersound. Testament have marked the launch of their new studio album Titans Of Creation by releasing an animated video for the single Children Of The Next Level. The promo was created by Balázs Gróf […]