From NME
White Stripes frontman hid records in upholstered furniture a decade
A Reddit user claims to have come across four chairs that could hold hidden Jack White vinyl records within them.
During the early days of the White Stripes, White teamed up with musician friend Brian Muldoon to form The Upholsterers. Both former upholsterers, the pair then hid 100 copies of their song ‘Your Furniture Was Always Dead… I Was Just Afraid To Tell You’ in reupholstered furniture around Detroit in 2004.
Earlier this year, one of the records was found inside a sofa, while two others were found in furniture two years prior.
Reddit user M_Flick has now uploaded a picture of White’s supposed business card from a decade ago, featuring the company name Third Man Upholstery (named after White’s record label Third Man Records).
See the Reddit post here. The user writes: “Jack White Third Man Upholstery, 4 chairs, any value?”
Read more here
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IMO a completely manufactured PR move. Jack White is obviously super talented but i’d also say he’s very self aware of himself and what he does, i don’t mean to judge, just my opinion.
Great he champions vinyl though 🙂