Watch Alex Lifeson and Geddy Lee visit a “beer factory” to launch Rush Golden Ale

From Loudersound.

Rush pair Alex Lifeson and Geddy Lee have released a short video to launch their upcoming beer collaboration with Toronto-based Henderson Brewing.

In the video, Lifeson plays the part of a ‘Beer Scientist’ and Lee a ‘Beer Drinker’, with the pair visiting a brewery (or, as Lee puts it, a “beer factory”) to dispense some booze into a beaker.

According to a post on the Rush website, Rush Canadian Golden Ale will be unleashed in the Ontario area on August 30. The collaboration came about after Lee was handed a bottle of Iron Maiden’s Trooper Beer after a show on the R40 tour, planting the seeds for the collaboration with Henderson.

“Beer has always been an important part of the touring experience for the band,” reads the post. “That first after-show beer helping to draw a line between the focus of performing and the wind-down that follows. After hundreds of shows in so many countries around the world, the band really began to see how different beer could be.”

As for Rush Canadian Golden Ale, beer scientist Lifeson describes the drink as, “golden in colour with a dense ivory head. It has an earthy aroma with hints of orange-peel, pine and spicy rye. While the emphasis is on refreshment, there are elements of pine, rye spice and a citric hop flavour that add to the subtle complexity of the beer.”

The band have also manufactured a new t-shirt to celebrate the arrival of their frothy nectar, which features the band’s iconic Starman logo. “Books are for tourists,” they say. “Beer is for geniuses. Rush beer tees are for even more smarter people.” It’s available from the Rush webstore.

In 2016, Henderson produced a “Put Your Scarf On Geddy” limited edition Canadian Imperial Stout.

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    RUSH Hemispheres - Tour Of The Hemispheres (Official 1979 UK twenty four page 8½" x 11" tour programme, packed with superb photographs along with band member information, discography, UK & European tour dates & a 'behind the scenes' article by Sounds' Geoff Barton, as well as a page dedicated to the support act Max Webster. The cover has some light scuffs and general light wear, otherwise remains in a really nice condition)

  • Rush - Moving Pictures - US - vinyl LP - £35.00, $42.70, €40.60 (New Item) (arrived 09-Nov-2022 17:18)
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    RUSH Moving Pictures (1981 US Columbia House Club Edition 7-track vinyl LP, the eighth studio album by the Canadian pioneers & their best-selling & arguably best known album. Housed in a pasted picture sleeve with 'CRC' printed on the reversein the bottom right corner, and has no deletion marks, with the lyric printed inner. The sleeve displays some light general wear, the inner has a couple of small splits and the vinyl has only light paper scuffs but little signs of play, an Excellent example and the first we have ever seen!)

  • Rush - All The World's A Stage - Canadian - 2-LP vinyl set - £25.00, $30.50, €29.00 (New Item) (arrived 10-Nov-2022 10:46)
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    RUSH All The World's A Stage (1977 Canadian issue 12-track Anthem label double vinyl LP which was recorded live at Toronto's Massey Hall over three nights in June 1976. The tri-fold picture sleeve with some minor ringwear & shelf scuffing visible however, the vinylremains Excellent with only a few light signs of play ANR-2-1005)

  • Rush - A Farewell To Kings - RCA Music Club - US - vinyl LP - £35.00, $42.70, €40.60 (New Item) (arrived 10-Nov-2022 11:04)
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    RUSH A Farewell To Kings (1977 US 'RCA Music Club' 6-track vinyl LP, the fifth studio album including the epic Xanadu featuring early keyboard exploits for the band, the set regular sing-a-long single Closer To The Heart and the lesser played classic Cygnus X-1. Housed in a gatefold picture sleeve with 'Mfd by RCA Music Service' address and 'R131992' catalogue number on the reverse, complete with original picture inner. The sleeve has no deletion mark but displays some light visible signs of wear/corner wear, whilst the vinyl shows some light evidence of play. A nice example of this great album from the Rush early days!)

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