From Loudersound.
Rush pair Alex Lifeson and Geddy Lee have released a short video to launch their upcoming beer collaboration with Toronto-based Henderson Brewing.
In the video, Lifeson plays the part of a ‘Beer Scientist’ and Lee a ‘Beer Drinker’, with the pair visiting a brewery (or, as Lee puts it, a “beer factory”) to dispense some booze into a beaker.
According to a post on the Rush website, Rush Canadian Golden Ale will be unleashed in the Ontario area on August 30. The collaboration came about after Lee was handed a bottle of Iron Maiden’s Trooper Beer after a show on the R40 tour, planting the seeds for the collaboration with Henderson.
“Beer has always been an important part of the touring experience for the band,” reads the post. “That first after-show beer helping to draw a line between the focus of performing and the wind-down that follows. After hundreds of shows in so many countries around the world, the band really began to see how different beer could be.”
As for Rush Canadian Golden Ale, beer scientist Lifeson describes the drink as, “golden in colour with a dense ivory head. It has an earthy aroma with hints of orange-peel, pine and spicy rye. While the emphasis is on refreshment, there are elements of pine, rye spice and a citric hop flavour that add to the subtle complexity of the beer.”
The band have also manufactured a new t-shirt to celebrate the arrival of their frothy nectar, which features the band’s iconic Starman logo. “Books are for tourists,” they say. “Beer is for geniuses. Rush beer tees are for even more smarter people.” It’s available from the Rush webstore.
In 2016, Henderson produced a “Put Your Scarf On Geddy” limited edition Canadian Imperial Stout.
Explore eil.com & 991.com sister – the world’s best online store for rare, collectable & out of print Vinyl Records, CDs & Music memorabilia since 1987.
EIL.COM Favourite Music Update Rare CDs, CD Singles, Rare Records, Vinyl Records, Albums and Music
- Rush - Permanent Waves - Mid 80s - EX - UK - vinyl LP - £20.00, $26.20, €23.80 (New Item) (arrived 05-Sep-2024 15:39)on September 7, 2024 at 10:35 pm
RUSH Permanent Waves (Mid 80s UK issue of the 1980 6-track LP, including Rush flagships The Spirit Of Radio & Freewill, closing with the full-blown epic Natural Science. Comes housed in a glossy picture sleeve with blank newspaper headline ['Lifeson' sign on far] & the illustrated lyric inner. The sleeve & vinyl remain in Excellent condition)
- Rush - 2020 Calendar - Sealed - Canadian - calendar - £45.00, $58.95, €53.55 (New Item) (arrived 19-Aug-2024 13:18)on September 7, 2024 at 10:35 pm
RUSH 2020 Calendar - Sealed (Official 2020 Canadian 30th Anniversary 16-month 12" square wall calendar with each month featuirng classic images of the Canadian stars, from photo shoots, live performances and candid shots - remains sealed fromnew)
- Rush - Driven Rush In The '90s and In The End - Canadian - book - £75.00, $98.25, €89.25 (New Item) (arrived 13-Aug-2024 15:05)on September 7, 2024 at 10:35 pm
RUSH Driven Rush In The '90s and In The End (2020 Canadian 415-page hardcover book by Martin Popoff. The concusion to the trilogy of authoratitive books with extensive, first-hand reflections from Geddy Lee, Alex Lifeson and Neil Peart, as well as family, friends and fellow musicians. This edition the decade that begins with the Roll The Bones album to Clockwork Angels and the final tragedy of Neil Peart's passings. The faux-leather, embossed cover has minimal wear and the inner pages are near as new. A great addition to any Rush fan's collection!)
- Rush - Special D.J. Copy - EX - Japanese - vinyl LP - Promo - £350.00, $458.50, €416.50 (New Item) (arrived 14-Aug-2024 15:53)on September 7, 2024 at 10:35 pm
RUSH / REO SPEEDWAGON Special D.J. Copy (Rare early 1980s Japanese 10-track promotional-only vinyl LP compilation, featuring five tracks by each band, housed in a unique custom picture sleeve with the bands' logos and selected album sleeves illustrated on either side. The cover displays some light general wear with some scuffing to spine and edges but has no splits or rips, whilst the labels are very clean and the vinyl has minmal signs of play, overall an Excellent example QY-3P-90028)
- Rush - Anthem Rush In The '70s - Canadian - book - £75.00, $98.25, €89.25 (New Item) (arrived 19-Aug-2024 11:38)on September 7, 2024 at 10:35 pm
RUSH Anthem Rush In The '70s (2020 Canadian 354-page hardcover book by Martin Popoff, with extensive, first-hand reflections from Geddy Lee, Alex Lifeson and Neil Peart, as well as family, friends and fellow musicians he creates a detailed portrait of Canada's great rock ambassadors from their debut abum to 1978's Permanent Waves. The faux-leather, embossed cover has minimal wear and the inner pages are near as new. A great addition to any Rush fan's collection!)
Be the first to comment